Benson Stone Company | 1100 11th Street Rockford, IL 61104 | 815.227.2000
flooring designer with carpet samples

Flooring Design Assistance

Our expert team of flooring designers is here to help you decide the perfect flooring for every room of your home. Our flooring showroom offers an extraordinary variety of styles, brands, and colors but, with their guidance, making the best choice is a piece of cake!

Working with Benson Stone expert designers

When you walk into our showroom, you can take as much time as you like to check out our different flooring options. Any of our talented sales associates can assist you with your flooring selection and purchase. But if you’d like to have more extensive design help, they will connect you with one of our expert flooring designers. Our designers will guide you in choosing the perfect flooring to fit your home, both practically and aesthetically.

A flooring designer can make great recommendations just based on photos of your room, and that in-store service is complimentary to you. But if you’d prefer, we can schedule an in-home consultation to choose the perfect flooring color, texture and finish. There is a fee for in-home visits.

Your flooring designer will help you narrow down your options, and choose the best fit for your home. The designer will arrange for our flooring measurer to visit your home to get precise flooring measurements, and then we’ll give you a quote. To get the installation started, we’ll collect a downpayment on the project. You are also invited to take advantage of Benson Stone’s special financing. The designer will order your product, and when it comes in, they will arrange for a flawless installation by our own in-house flooring installation team. If you already have your own contractor or installers lined up, we will simply have the flooring delivered to your home.

Benson Stone offers a huge variety of flooring styles and brands, more than any other flooring stores in the area. We feature a wide selection of hardwood, luxury vinyl, carpet and tile in countless colors and textures. With all these choices, finding the perfect flooring for your home can seem like a confusing project. Don’t you worry! We provide our customers with talented and experienced flooring designers to help you through the project, every step of the way!

Tips from our flooring designers

  1. Explain how you will be using the space. It is a child’s room? Is it a high-traffic area? Will there be moisture in the room, or extreme heat or cold? Do you have pets? Function will help drive your selection.
  2. Consider the feeling you want in your room. Do you prefer warm and homey or sleek and elegant? Rustic farmhouse, or something more modern? Bring in some photos of other rooms and flooring styles, if you like!
  3. Continuous flooring will make your home feel larger. Consistent flooring that blends from one room to the next can help to make your home feel more spacious and airy. On the other hard, different flooring styles can help add structure to an open floor plan design.

Come to Benson Stone in Rockford, IL, for all your flooring needs!

Our Talented Team of Flooring Designers

lighting store expert
Tamara, Home Design Consultant
yolanda, flooring & granite sales
Yolanda, Flooring & Granite Sales
Nancy, Flooring & Granite Sales

Frequently Asked Questions

Yes, all in-store flooring design services are free of charge. If you would like your designer to travel out to your home for a consultation, a travel fee may be required.

The traditional way is to bring home a flooring sample (or several) from our showroom and lay it down on the floor. This will help you get a feel for the flooring style, and see how it looks in the light and context of your room.

We also recommend you try out our flooring visualizer tool – it’s incredibly helpful for this! Visit our flooring catalog and tap “See This in My Room.” Then take a photo of your room and tap through our catalog to try out hundreds of different styles in there. The rendering is very realistic, check it out!

Hardwood flooring is always a classically popular choice. Homes with hardwood flooring throughout are generally considered more desirable and valuable.

However, we’ve noticed that luxury vinyl flooring is quickly becoming one of the most requested styles in our store, thanks to its durability and resistance to moisture.

Piece of Cake.

Our talented designers will guide you to the perfect styles to fit your home and your budget.

Low Price Guarantee

With our low price guarantee, you can rest assured knowing that you’re getting quality products at the very best price.

Trusted Expertise

Many of our staff have been in the industry for years. Count on our team for expert guidance and top-quality customer service.

Buy Now, Pay Over Time

Financing options available. Convenient monthly payments to fit your budget. Easy-to-use online account management. Read More >

Design Assistance

In-store design services are complimentary with your purchase! We’ll help you create the perfect look to fit your style & your budget.

Customer Reviews★★★★★

Our service rep for the last several years is River and did his normal excellent job with the redo of our living room!! Benson did our entire family room and bar last year and it turned out excellent as well. Thanks for the great service!Steve P.

We had hardwood floors installed in our entire house and the stairs to the basement. From our initial design with the help of Pat, to the measurement with Bill, to the flexible scheduling with Tyler, our experience was awesome! Very knowledgeable, professional, and awesome customer service.Barb H.

Our experience with Benson was great from start to finish. Jessica helped us select the perfect floor for our space, and the installation technician was very fast and nice. Professional and affordable! Will definitely use again.Yasmin B.

We love our luxury vinyl flooring; the quality of the floor is excellent and our home has a whole new look! Dale was great to work with and our installer did a fabulous job. Thank you for providing such great local quality!Tina D.

Shopped all the big boxes, Carpetland, Lonnie's, Carpet Mill Outlet and Benson Stone. Benson Stone was less expensive than the rest. There are several areas in our floor that are intricate and uncommon. Benson Stone did an outstanding install, was totally professional, performed as agreed and cleaned up daily before leaving. Great people, great product.Bill R.