Benson Stone Company | 1100 11th Street Rockford, IL 61104 | 815.227.2000


Quality flooring store with options for every budget.

Summer Clearance Sale

30% Off

All flooring is 30% off right now during the Summer Clearance Sale! Plus, hot deal on clearance vinyl flooring for $2.49 sqft. learn more

Trusted Flooring Store in Rockford, IL

You’ll be seriously impressed with the flooring store at Benson Stone Co. We’ve been voted the #1 flooring store in the Rock River Valley, and for good reason! Our customers love working with us because they get expert guidance and craftsman installation at a fair price. With the area’s largest selection of flooring in our showroom, you’ll find beautiful, high-quality options to fit your budget. 

Visit our remarkable flooring showroom in Rockford to browse thousands of samples and get home flooring inspiration and dependable guidance. Matching and coordinating everything in your home is usually easier said than done. However, with help from our talented design staff at Benson Stone, all those difficult decisions are made easy! With years of practical experience, these designers will be able to pull your ideas into focus and make your dream home a reality. 

We’re very proud of our own team of expert craftsmen, who provide beautiful in-home flooring installations. You’ll be glad to have our trustworthy team working in your home! Our customers consistently compliment them for being pleasant, tidy, and efficient. 

At Benson Stone, you’ll find a wonderful selection of flooring types, including…

…and more! The welcoming atmosphere of our store has attracted loyal customers for generations, and our friendly, knowledgeable staff will take good care of you and your home. Visit us soon, and see for yourself!

Service Areas

Our flooring showroom is in Rockford, but we service clients throughout Northern Illinois & Southern Wisconsin. We’ve installed flooring in homes in Loves Park, Machesney Park, Rockton, Roscoe, Cherry Valley, DeKalb, Sycamore, Poplar Grove, Crystal Lake, Belvidere, Elgin, Schaumburg, Evanston, Byron, Winnebago, Oregon, South Beloit, Beloit, and Janesville.

Woman shopping for luxury vinyl with a designer in the flooring showroom

Expert Guidance.

Want your room to feel bigger? Cozier? Our flooring designers can guide you to the perfect styles.

Photo Realistic.

Take a pic of your room, upload it, and try out all hundreds of different flooring styles!

Flooring installers in Rockford, IL

Trusted Craftsmen.

Our in-house team of flooring installers provide master craftsmanship, every time.

Largest Selection

You’ll find the best flooring selection in the area – including lots of styles that aren’t available anywhere else in town! Find the perfect fit for your home & your budget.

Expert Service

Our team will take care of every aspect of your flooring project for you! Our experts will help you compare all of your flooring options, and our interior designers will help you coordinate the flooring with the rest of your room. 

Trusted Install Crew

You can rely on our in-house flooring installation crew for immaculate work on every job. Our customers compliment them all the time for being timely, flexible, and tidy on the job site!

Low Price Guarantee

With our low price guarantee, you can rest assured knowing that you’re getting quality products at the very best price.

Buy Now, Pay Over Time

Financing options available. Convenient monthly payments to fit your budget. Easy-to-use online account management. Read More >

Delivery Your Way

Our deliveries are handled with care every step of the way. Reliable and dependable delivery service. Get a Quote >

Design Assistance

In-store design services are complimentary with your purchase! Our talented designers will help you create the perfect look to fit your style & your budget.

Customer Reviews★★★★★

I was pleased to find such competitive pricing by a locally owned business! Carpet and flooring installers were skilled and took their time to pay attention to detail! We were so thrilled with our beautiful wood flooring in our family room that we went back to Benson's for more and had our living room, dining room, bedroom and hallway done as well.Barb W.

Benson Stone and their employees and contractors are professional, helpful and very knowledgeable about their products and workmanship. River, in flooring, was so helpful, even after the install! Dave and his crew, installing our beautiful new wood floor, were so efficient, clean, professional, and friendly.Renee H.

Shopped all the big boxes, Carpetland, Lonnie's, Carpet Mill Outlet and Benson Stone. Benson Stone was less expensive than the rest. There are several areas in our floor that are intricate and uncommon. Benson Stone did an outstanding install, was totally professional, performed as agreed and cleaned up daily before leaving. Great people, great product.Bill R.

We recently built a new home and selected all of our floor finishes, tile, and countertop materials at Benson Stone. Their sales staff were very helpful. We used their installers for our flooring and tile surfaces and are thrilled with the quality of the installations. Highly recommend!Jack M.

We love our new flooring! Benson's team did an amazing job removing our old flooring and installing our new floor. The carpet and LVT transformed our house. Bensons helped us pick the product and the installers did a beautiful job! After a year, it still looks perfect! I will definitely use Benson's again!Tim C.

We love our luxury vinyl flooring; the quality of the floor is excellent and our home has a whole new look! Dale was great to work with and our installer did a fabulous job. Thank you for providing such great local quality!Tina D.

The staff was very friendly and awesome to work with. The man that placed our flooring was very nice and professional did the best job i've ever seen! Thanks to you all we are so pleased!Michael H.